Shouldn't there be away to anticipate problems like those posed by bagels and toilets, and cut out all the trial and error? As frustrating as the "rework" is, says Lee [OXO's President], it's part of the design process, a necessary by product of experimentation. "You could design a process to catch everything, but then you're overprocessing," he says. "You kill creativity. You kill productivity. By definition, a culture like ours that drives innovation is managed chaos."
Chuck Salter, "OXO's Favorite Mistakes," Fast Company, Oct 2005, p. 66-67.
