Experience design, or “design for experience”is a name for enlarging scope to consider patterns of life, goals, activity, context, repeated use, learning, sharing, emotion, and more…while applying The Design Process.
Marc Rettig and Aradhana Goel, "Designing for Experience: Frameworks and Project Stories," Presentation given at Adaptive Path's User Experience Week 2005 in Washington, D.C. (via Putting People First)