The Obscure Features Hypothesis approach to innovation articulates the many ways that our neural system automatically generates meaning and then constructs counter techniques to uncover what is overlooked. Once the obscure is unearthed, then innovation is not far away. Innovation is putting the obscure to work for something useful.
Tony McCaffrey, "Why We Can't See What's Right in Front of Us," HBR Blog Network, 10 May 2012,
blogs.hbr.org/cs/2012/05/overcoming_functional_fixednes.html
