That's the magic

Q: Is there a chance of hubris creeping into the company?

A: People are our number one asset, and the executive team spends a lot of time thinking about recruiting and retaining great talent. We've said no to a lot of good products, great products even, in order to remain focused. That focus is so ingrained that the management team would never let hubris take hold. That's not what we're about. Focus on people and ensure that it's a small list of things to work on. That's the magic behind us.

Eric Slivka, “Apple COO Tim Cook Speaks at Goldman Sachs Conference,” Mac Rumors, 23 Feb 2010, www.macrumors.com/2010/02/23/apple-coo-tim-cook-speaks-at-goldman-sachs-conference/ via Rich Goade.

most failures are ignored

The problem with science, then, isn’t that most experiments fail — it’s that most failures are ignored.

Jonah Lehrer, "Accept Defeat: The Neuroscience of Screwing Up," Wired, Jan 2010, www.wired.com/magazine/2009/12/fail_accept_defeat via Rich Goade.

what should we do?

Now that we can do anything, what should we do?

Bill Buxton quotesondesign.com/bill-buxton or datadaylife.com/2010/01/bill-buxton-on-natural-user-interfaces