PR - Doing good and getting credit

A PR guy I know once gave me the following shorthand definition of his craft: Doing good and getting credit. Companies need to remember that. They need to be honest, make their messages clear, and tell their stories over and over. When they make mistakes, they must admit it and correct them as quickly as possible. When they do good, they should take credit. Above all, they can’t do stupid things. As the TSA has learned, that can put you back to square one.

Harold L. Sirkin, "Don't Do TSA-Style Public Relations," Businessweek, 6 Dec 2011,
www.businessweek.com/management/dont-do-tsastyle-public-relations-12062011.html.

Empathy

“If you can’t empathize with others,” John Seely Brown says, “it’s very hard to solve their problems.”

Brad Stone, "It's Always Sunny in Silicon Valley," Businessweek, 22 Dec 2011,
www.businessweek.com/magazine/its-always-sunny-in-silicon-valley-12222011.html.