24 August 2007

Details

Of course, too much detail can undermine credibility, for the same reason: we know there’s only so much a person can remember about a scene or event, so we believe they’re making stuff up when they start overwhelming us with detail. (Plus, we get bored – a very important thing to keep in mind!) In On Writing, Stephen King, whose been known to create a sticky idea or two in his time, puts it like this:

Thin description leaves the reader feeling bewildered and nearsighted. Overdescription buries him or her in details and images. The trick is to find a happy medium. It’s also important to know what to describe and what can be left alone while you get on with your main job, which is telling a story.

Too much detail distracts from the point, which is getting your audience to believe something.

16 August 2007

Interview: author and ex-Microsoft manager Scott Berkun - The Jem Report

Interview: author and ex-Microsoft manager Scott Berkun - The Jem Report: "Successful innovation depends on understanding people and their problems more than it does the ability to create technological wonderments."

13 August 2007

learn from the periphery

"Every industry and every company needs to learn from the periphery rather than the core. Change always happens at the periphery."

Jessie Scanlon, "Chrysler and the Innovation Basement: What Robert Nardelli needs to do in order to change the Big Three automaker into an innovator," Business Week, 8 Aug 2007, www.businessweek.com/innovate/content/aug2007/id2007088_296221_page_3.htm.

03 August 2007

People come back to places that send them away

"People come back to places that send them away."

It's the basic trust proposition of the Internet. People will only trust a service that gives them complete freedom to come and go as they please. Further, they'll want to come back if you send them to cool places. It's why people like Facebook today, and why they'll be tired of it tomorrow, if it only sends you to places within the Facebook silo.

Dave Winer, "Lock-in and the web, day 2," Scripting News, 3 Aug 2007, www.scripting.com/2007/08/03.html.