Let's not get confused at the difference between a goal and a dream. A goal is something measurable, trackable, and is built on analytics. Goals have realistic timelines, are measured by weighing the data, the risks, and the current assets. They are essential to success, but they follow dreams. A dream is bigger--it has no boundaries, rules, or past history. It's focused on transforming business as we know it, and approaching from a direction never pursued--or at least never attained. In dreams, we seek the outstanding change--not just within the products we create but in the results those products inspire....
The iPod team is exemplary of all of the traits of breakthrough teams that we've discussed; the skills of each personally competent team member fit together perfectly. They were all steeped with experience. It was technical savvy meeting creative brilliance. It was a combination of past successes meets past failures. It was a group of men who recognized their individual strengths, but had also gained a thorough understanding that they could not achieve the dream unless they realized the strengths of one another.
....They needed to create something small enough to fit into the tiny casing, but powerful enough to maintain a charge that would oversatisfy users....
Adrian Gostick and Chester Elton, "How a Team at Apple Made the iPod Dream a Reality," Fast Company, 4 Oct 2010, www.fastcompany.com/article/how-a-team-at-apple-made-the-ipod-dream-a-reality via Rich Goade
