04 January 2002

Mark Bernstein, "Business Community," markbernstein.org, 4 Jan 2002

Another lesson from these entrepreneurs[Chinese entrepreneurs in Singapore]: good business relations are built on knowledge, skill, competence, and hard work. This isn't just for managers, or even for employees, but also applies to a firm's vendors and its customers. A good business requires good customers; a business that serves lazy, ignorant customers won't thrive. In software, we made a blunder in spreading the canard that everything should (or can) be easy, friendly, idiot-proof. Software should be as simple as possible -- and no simpler. It's time we expected people to learn how to use their computers.