Josh Quittner, "Apple's Latest Fruit," Time.com, 14 Jan 2002

"The way we're going to survive is to innovate our way out of this."
....
Apple's secret, which doubtless comes from Jobs' early flirtation with Zen Buddhism, is knowing what to leave out, understanding that in the complex world of computers, less is way more.
....
"We can take full responsibility for the user experience. We can do things that the other guy can't do."