Salon.com Technology | Miles of aisles When Web sites began selling stuff the conventional wisdom was that they might be able to offer bargains, and even make money, but they'd never be able to offer as rich and seductive an experience as a bricks-and-concrete store. Guess what? That wisdom was dead wrong. It's possible to make shopping for books and music online not just a task but a pastime and a devotion. Amazon.com proves it.