Tufte responded with a revelation: “Do no harm,” he said. “Don’t get it original – get it right.” There it was – the Hypocratic oath of design. It hit me hard because it had been staring me in the face all those years. Design is not about vanity, it’s about responsibility, integrity. It’s self-effacing and at it’s best invisible. “Good information displays get people thinking about the information not the design,” Tufte said.
