01 October 2014

While ideas ultimately can be so powerful they begin as fragile, barely formed thoughts.

“I think he better than anyone understood that while ideas ultimately can be so powerful,” Ive told the assembled mourners, “they begin as fragile, barely formed thoughts.”

Jonathan Ive about Steve Jobs as quoted in Robert Sullivan, "A Rare Look at Design Genius Jony Ive: The Man Behind the Apple Watch," Vouge, 1 Oct 2014,
www.vogue.com/1415025/apple-design-genius-jonathan-ive via Robb Perry.