07 June 2014

Technical understanding should be a core competency of any company

We need business leaders who have a respect for technical issues even if they don’t have technical backgrounds. In a lot of U.S. industries, including cars and even computers, many managers don’t think of technology as a core competency, and this attitude leads them to farm out technical issues. But we live in a technical society; technology is just fundamental to our way of life. Technical understanding should be a core competency of any company.

Ed Catmull, "Pleasing Wall Street is a Poor Excuse for Bad Decisions," Harvard Business Review, 20 Oct 2009,
blogs.hbr.org/2009/10/outsourcing-in-and-of-itself/