8. Be an anthropologist, not an archaeologist.
An archaeologist seeks to understand the past by investigating its relics and digging for the truth of what was. An anthropologist studies people to understand their values, needs, and desires. If you want to design new solutions for the future, you have to understand what people care about and design for that. Don’t dig for the answer—connect.
"IDEO’s Ten Tips For Creating a 21st–Century Classroom Experience," MetropolisMag.com, Feb 2009, www.metropolismag.com/story/20090218/ideos-ten-tips-for-creating-a-21st-century-classroom-experience via Alan Blood.
