For now, Microsoft continues to fight alone, but with more vigor than in years past, analysts said. Less than a month after Bing’s release, Microsoft beat Google and Yahoo to a hot new area in search: It became the first major search engine to index new postings from popular Twitter users almost immediately. The move helped amplify the buzz around Bing.
“I feel like they are a little more daring,” Mr. Sullivan said. “They popped this thing out in a few weeks. That’s very Googley.”
Miguel Helft, "Bing Delivers Credibility to Microsoft," NYTimes.com, 13 July 2009, www.nytimes.com/2009/07/14/technology/companies/14bing.html.