'With technology, the function is much more abstract to users,' Ive, then 32, told us. 'So the product's meaning is almost entirely defined by the designer.' Even then, it was clear that Apple's head of design knew what he was doing. Ive defined his overarching design principles as 'simplicity, accessibility, honesty, and enjoyment.'
"Most Creative People 2009: Jonathan Ive," Fast Company, June 2009, www.fastcompany.com/100/2009/jonathan-ive
