It gave it a slimmer design and more storage, but there are a lot of things Amazon could have added, but didn't. Things like a color display not only would make the device pricier and give it a shorter battery life, but would also make the gadget uncomfortable to hold.
"One of the great things about Kindle is it doesn't ever get hot," Amazon Vice President Ian Freed said in an interview at Amazon's downtown office here. That's important, Freed said, given that the company has one main goal with the Kindle--making the product as invisible to users as possible when they are reading.
"The most important thing for the Kindle to do is to disappear," Freed said. That was the goal with the first device and was also a key factor in deciding what would go in the sequel, which started shipping on Monday. There are the obvious factors, like the thinner, sleeker design. But there are also things like an improved cellular modem. As a result, Kindle users will find themselves out of range in fewer places to get updates or buy a new book.
Ina Fried, "Designing the Kindle 2," Beyond Binary - CNET News, 24 Feb 2009, news.cnet.com/8301-13860_3-10170310-56.html.
