21 September 2008

Nothing happens without a clear goal

But the key thing was to be clear about where we were headed. I’ve certainly seen R&D groups, typically funded by large corporations, where they bring together a lot of smart people and nothing happens. And the reason nothing happens is that they don’t have a clear goal.

Ed Catmull interviewed by Gardiner Morse, "Innovation, Inc. (Pixar)," Harvard Business Review, Aug 2002, harvardbusinessonline.hbsp.harvard.edu/hbsp/hbr/articles/article.jsp?articleID=F0208C&ml_action=get-article.