The irony of creativity is this: people want to be creative without change. They want innovation with no risk. They want a new result with the same exact behavior. They can talk for hours about how passionate they are about creativity, but when it comes to actually changing anything, they’ll find a way to repeat the same thing again and again. That’s why books, seminars, courses and lectures on creativity rarely translate into much actual creation. No one can make change happen except the person who must accept the fears, and consequences, of change.
Scott Berkun, "The irony of creative change," scottberkun.com, 24 Jun 2008, www.scottberkun.com/blog/2008/the-irony-of-creative-change.
