People think focus means saying yes to the thing you’ve go to focus on. But that’s not what it means at all. It means saying no to the 100 other good ideas that there are. You have to pick carefully.
Steve Jobs quoted in Betsy Morris, "Steve Jobs speaks out," Fortune, 17 Mar 2008,
money.cnn.com/galleries/2008/fortune/0803/gallery.jobsqna.fortune/6.html via Rich Goade.
Also see John Moore, "Knowledge Nuggets from Steve Jobs," Brand Autopsy Blog, 19 Mar 2008, brandautopsy.typepad.com/brandautopsy/2008/03/knowledge-nugge.html
