When we started OpenSocial [a universal platform for social-network applications], we didn't know what the outcome was going to be. But we knew that this was an area where there was an opportunity to do something dramatic and game changing. We asked, 'What's the easiest way to get third parties to build compelling applications for social networks that leverage Google's assets?' We started running a bunch of experiments. We set an operational tempo: When in doubt, do something. If you have two paths and you're not sure which is right, take the fastest path. What's true in physics about objects in motion is true when you're creating a product. It's easier to keep moving and change course than when you're sitting and thinking and thinking.
Chuck Salter, "David Glazer (part of The Faces and Voices of Google)," Fast Company, March 2008, p. 84, www.fastcompany.com/fast50_08/google_david-glazer.html.
