The Untold Story: How the iPhone Blew Up the Wireless Industry

The Untold Story: How the iPhone Blew Up the Wireless Industry: "According to Paul Roth, AT&T's president of marketing, the carrier is exploring new products and services — like mobile banking — that take advantage of the iPhone's capabilities. 'We're thinking about the market differently,' Roth says. In other words, the very development that wireless carriers feared for so long may prove to be exactly what they need."