But Mr. Singhal often doesn’t rush to fix everything he hears about, because each change can affect the rankings of many sites. “You can’t just react on the first complaint,” he says. “You let things simmer.”
Matt Linderman, "Amit Singhal and Google's secret search sauce," Signal vs Noise, 4 Jun 2007, www.37signals.com/svn/posts/444-amit-singhal-and-googles-secret-search-sauce.
See the original story: Saul Hansell, "Google Keeps Tweaking Its Search Engine," New York Times, 3 Jun 07, www.nytimes.com/2007/06/03/business/yourmoney/03google.html.
