Companies like Dogster that constantly examine user data - especially the discouraging stuff - are finding the information increasingly vital online. 'Instead of working on a feature for months trying to get it perfect,' Rheingold says, 'we'll work on something for two weeks and then spend two or three days listening to users and fine-tuning it.'
Tom McNichol, "A Startup's Best Friend? Failure," Business 2.0, 1 Mar 2007, money.cnn.com/magazines/business2/business2_archive/2007/03/01/8401031.
