"Connoisseurs of anything discern between trash and class. They know that understatement is class’s hallmark: it’s a product, person or design that knows it has substance, and does not need to go far out of its way to prove itself: its core is good. This is part of what drives the lust for Apple’s aesthetics. The trash, the wanna-be, the knock-off has to parade distractions, buttons, gadgets, and modes to compensate for its lack of core design integrity."
