The challenge for the new maps that are coming ... Is to allow the users to have maximum flexibility in configuring their information, while at the same time leading them down graphic paths that are stunning. In other words, artistic maps that are also great science.
David Rumsey, "The Past and Future of Mapping," O'Rielly Where 2.0 Conference, 29 June 2005. Podcast from www.itconversations.com/shows/detail633.html - quote starts at 27:38.