07 February 2005

It feels broken to them because they can't figure out how to use it

Some complaints turn out to be not failures, but features that are difficult to use, said Brian Moody, road test editor for Edmunds.com, the auto information site. Systems that combine many tasks into a single controller, like BMW's iDrive system, draw lots of complaints in Edmunds's online forums. "It feels broken to them because they can't figure out how to use it," Mr. Moody said. BMW says it takes an ordinary driver about a month to become comfortable with iDrive. To help new owners, the company suggests that they bring their cars back to the dealer after two weeks for an intensive training session.

Tim Moran, "What's Bugging the High-Tech Car?", New York Times, 6 Feb 2005.