But McGuire also cautioned that Apple needs to be prudent about how it expands the iPod so that it protects the valuable association it has built up with digital music.
"You have to be careful you don't turn it into a digital Swiss army knife where you have a lot of functions, but none of them has a lot of strengths," McGuire said. "You have to be careful about diluting the brand."
Duncan Martell, "Apple fan sites buzz with talk of photo-ready iPod, USA Today, 12 Oct 2004."
