Lewis Samuels, "Designing for Usability on a Shoestring," WebReview.com, 3 Aug 2001: The goals of the user are relevant because, again, it's the users who will determine the eventual success or failure of any site. This fact is worth repeating because it's frequently forgotten when defining navigation, functionality, and visual design. In my experience, Web professionals often lose sight of the end user, focusing instead on the opinions of their clients, coworkers, or worse yet, themselves. This is a natural reaction, but a very dangerous one. If it's the client that signs the checks, it's only natural to want to please them. However, the savvy designer will keep in mind that the client often knows nothing about the user and their needs.