Grow Your Site, Keep Your Users | Computerworld News & Features Story Sometimes even false user perceptions must be considered in designing new features. On a home-page redesign in March of last year, eBay produced a page that was "very colorful and looked very graphically intense," yet took less time to load than the older version, says Borns. However, in testing the page with a few thousand users, concerns arose. "We showed them an image of the page—it didn't actually work—and they said, 'This page has so many graphics on it, it's going to take forever to load,' " says Borns. "We knew it loaded faster, but because they thought it wouldn't, we ended up paring it down a little bit."