ZDNet: Interactive Week: Back To The Drawing Board All the experts agree on basic goals: Devices and interfaces need to be made simpler; the interface or Web site should closely match the task the user wants to accomplish; the brains of the device should work to adapt to the user and the task, not vice versa. Sounds easy enough, but the experts said they often feel they are swimming against a strong current. Real change won't come without a fundamental change in an industry that gives engineers primacy over designers, and that relegates usability to late-stage testing under tight time limits. No such change is likely, they said, unless users refuse to buy poorly designed products or patronize aggravating Web sites. If not, only a generation raised on badly designed products will be able to figure them out.