Though absolutely harmonious with the studio's overall filmmaking values, [The Incredibles] was quite unlike the movies Pixar had made before—and that, as Catmull explained, was exactly the point. "We need to have variability, and we need to have people with different ideas. You can't keep repeating the old things. By definition, creativity means thay you try something new."
Karen Paik, To Infinity and Beyond!: The Story of Pixar Animation Studios, Chronicle Books, 2007, p 249.
