Jared M. Spool
@jmspool
Before you can design for simplicity, you need to become immersed in the complexity.
11:08am · 14 Apr 13 · Twitter for iPhone
Peter Merholz
@peterme
@jmspool Sounds like the Steve Jobs quote (http://www.wired.com/magazine/2011/11/ff_stevejobs/), search for: "Fruit, an apple".
11:37am · 14 Apr 13 · TweetDeck
Even back then, Jobs described Apple in the terms he would use repeatedly over the years, as “an intersection between science and aesthetics.” When I suggested that he seemed to be striving for an almost Zen-like simplicity in his designs, he agreed, mentioning an early brochure with a single image of an apple against a white background.
“Fruit, an apple,” he said. “That simplicity is the ultimate sophistication. When you start looking at a problem, it seems really simple—because you don’t understand its complexity. And your solutions are way too oversimplified, and they don’t work. Then you get into the problem and you see it’s really complicated. And you come up with all these convoluted solutions. That’s where most people stop, and the solutions tend to work for a while. But the really great person will keep going and find the key underlying principle of the problem and sort of come full circle with a beautiful, elegant solution that works. And that’s what we wanted to do with Mac.”